On Page Optimization techniques

On Page Optimization

On page optimization refers to tweaking your website for improving organic traffic. There are several proven methods comes under on-page optimization to improve ranking. On page optimization includes title optimization, meta description optimization, content optimization, content heading optimization, title optimization etc.

Title Optimization

Page title content is an important factor in on-page optimization. Meta title content appears as title of website in search engine result.

• Title should be unique and relevant to content of the webpage. 
• For better appearance of title in search engine result page, limit the title characters to 60 or 65 and should be minimum of 40 characters. 
• Try to place the keyword on the beginning of the title content. 

URL Optimization

Intention behind URL optimization is the URL itself will tell the content information in the webpage easily and leads to better crawling by search engine bots.

• Use words related to content of webpage in URL 
• Avoid special characters, symbols, comma's in URL 
• Should place the targeted keyword on the beginning of permalink structure. 

Meta description Optimization

Meta description is a brief description about your content of webpage and it is showing as a description about webpage in search engine result page.Writing meta description in an effective manner will increase organic traffic to your site and improve the position of site in search engine result.

• Meta description should limit to 160 characters. 
• Meta description should be an accurate summary of your webpage. 
• Use keywords in meta description. 
• Should not try to stuff keywords but try to shuffle keywords and add in a meaningful manner. 

Header Tag Optimization

Usually the h1 tag in HTML is the title of the post and h2 and h3 are headings of the content.

• Should use h1 tag once in a post preferably at the top of the page.
• Add h2 and h3 as related keywords of the content. 

Image Optimization

Image Optimization might drive traffic to your site through image search. Adding targeted keyword as Alt title and image title helps user to navigate to your webpage.

Optimization through linking

In a website we can make anchor text linking to other pages of the same website or link out to external websites. By creating Internal link, user can spend more time on your webpage. External link helps reader to get more relevant information about the content of webpage.

• Should link only to trusted sites. 
• If more than three links in a webpage is there, make it as no follow links. 
• Should make do follow links only with trusted sites.

Authorship Optimization

Authorship is a significant factor in search engine optimization for improve ranking. Authorship is a path for content authors to establish their content in their ownership in google profiles. Content authors can add author tag to their published posts, which makes people to identify the author. Articles of authors with high authority is beneficial for improve ranking.

To know about basics of search engine optimization, I have already published a post named as" Some basic facts about SEO"

Anna Susan Sam